Time of Stories
In 2025, the Luch brand and OZ presented a joint collection of watches called «Time of Stories». It combines watchmaking with literature, creating the perfect accessory for book lovers. Four models were inspired by famous works: «Alice in Wonderland & Through the Looking-Glass», «The Little Prince», «The Master and Margarita», and «A Study in Scarlet». The watches run on a reliable «Miyota» quartz movement.
Time flies when reading a good book, and «Time of Stories» reminds you of the hours spent traveling through imagination. The project was created with the support of «Eksmo», one of the largest publishing houses.
«Alice in Wonderland & Through the Looking-Glass» (Lewis Carroll). The design reflects Carroll’s bright and slightly mad world, with famous quotes and character images on the dial. It captures the magical atmosphere full of surprises and adventures.
«The Little Prince» (Antoine de Saint-Exupéry). The dial shows a starry sky and the book’s most famous quote. This model embodies wisdom and depth, reminding us that true values are not material, but friendship, love, and understanding.
«The Master and Margarita» (Mikhail Bulgakov). The design captures the mix of mysticism and irony, with the image of Behemoth the cat and a key quote from the novel. This watch brings a touch of magic into everyday life, recalling eternal themes of love, good and evil, genius and madness.
«A Study in Scarlet» (Arthur Conan Doyle). The dial shows a fingerprint made up of famous quotes from the first Sherlock Holmes novel. It underlines the importance of details and points to Holmes’s method of deduction – when the whole picture is hidden in small things.
Time flies when reading a good book, and «Time of Stories» reminds you of the hours spent traveling through imagination. The project was created with the support of «Eksmo», one of the largest publishing houses.
«Alice in Wonderland & Through the Looking-Glass» (Lewis Carroll). The design reflects Carroll’s bright and slightly mad world, with famous quotes and character images on the dial. It captures the magical atmosphere full of surprises and adventures.
«The Little Prince» (Antoine de Saint-Exupéry). The dial shows a starry sky and the book’s most famous quote. This model embodies wisdom and depth, reminding us that true values are not material, but friendship, love, and understanding.
«The Master and Margarita» (Mikhail Bulgakov). The design captures the mix of mysticism and irony, with the image of Behemoth the cat and a key quote from the novel. This watch brings a touch of magic into everyday life, recalling eternal themes of love, good and evil, genius and madness.
«A Study in Scarlet» (Arthur Conan Doyle). The dial shows a fingerprint made up of famous quotes from the first Sherlock Holmes novel. It underlines the importance of details and points to Holmes’s method of deduction – when the whole picture is hidden in small things.
