MUSTART, UNOVIS, Vinyl, MustArt Alarm Clocks, The Face of Minsk, Eclipse
MUSTART
MUSTART is a limited collection where Luch creates watches together with modern Belarusian designers, artists, and cultural figures.
UNOVIS
The limited «UNOVIS» series was released in 2020. The design was created by GRAFIT studio, the winner of the MUSTART contest among Belarusian designers. The project partner was A1, which supported events dedicated to the 100th anniversary of the UNOVIS art group (#UNOVIS100).
The UNOVIS watches are made in the style of Suprematism. The dial and hands form a composition of colorful geometric shapes. Each element is always moving, so the composition changes throughout the day and repeats only twice in 24 hours. The series is dedicated to the 100th anniversary of the UNOVIS group (Champions of the New Art), founded by Kazimir Malevich in Vitebsk in 1920. The watches use the «Luch-1801.1» movement. The series includes three models, each limited to 250 pieces.
Vinyl
The limited «Vinyl» series was released in 2021. The project was created by Denis Sheremetiev, who was inspired by the most aesthetic sound format – the vinyl record, which is becoming popular again. The dial of the Vinyl watch imitates a record, and the hour hand looks like a tonearm that plays the music. The model comes with three quick-change straps. The series was limited to 250 watches, made with a «Miyota» quartz movement.
MustArt. Alarm Clocks
The limited alarm clock collection of 2022 was based on unique illustrations by the winners of the «MustArt-2022» contest. Anyone could take part and design an alarm clock for Luch. The partner of the contest was the art supply store «Ofiston Market». A record number of works were submitted – 156. That’s why instead of one winner, four were chosen: Natalia Hritsenya, Andrei Savich, Alina Ivanovskaya, and Andrei Koshelev. Each design is a unique artwork that inspired this collection. Bright illustrations, vivid colors, and the artists’ vision make the clocks truly special. The series included 14 models. Each alarm clock was produced in only 50 pieces.
There were also very young winners, so a special children’s category was introduced. The winners were: Darya Aleksyutovich, Eva Gustinskaya, Margarita Chuchkevich, Nikita Golovkov, Margarita Ivashkova, and Varvara Kresik. The children’s series included 6 models, with 20 pieces of each.
The Face of Minsk
The limited «Face of Minsk» series (2023) is dedicated to the architecture of Minsk. It includes three single-hand watch models called «Panelka», «Troitskoye», and «Stalinka» (post-war buildings along Independence Avenue). The dials reflect iconic architecture of the city. The designer of the dials was artist Liza Khihlushka, the winner of «MustArt 2023». Each model was released in 100 pieces, powered by the «Luch-1801.1» movement.
Eclipse
The limited «Eclipse» series was created from a sketch by Mikhail Subtselny, the winner of «MustArt–2024». The design was inspired by the astronomical phenomenon and includes men’s and women’s models. Each watch looks like a planet with its own orbit, character, and style.
“An eclipse is a short miracle, and we wanted to keep it for years. These watches are like a time machine, letting you relive the wonder of this cosmic event again and again.”
The men’s and women’s models share the same idea – the interaction of celestial bodies. Every detail symbolizes this connection, creating a striking effect. Each watch comes with two straps in different colors. The series included 150 watches of each model, made with a «Miyota» quartz movement.
MUSTART is a limited collection where Luch creates watches together with modern Belarusian designers, artists, and cultural figures.
UNOVIS
The limited «UNOVIS» series was released in 2020. The design was created by GRAFIT studio, the winner of the MUSTART contest among Belarusian designers. The project partner was A1, which supported events dedicated to the 100th anniversary of the UNOVIS art group (#UNOVIS100).
The UNOVIS watches are made in the style of Suprematism. The dial and hands form a composition of colorful geometric shapes. Each element is always moving, so the composition changes throughout the day and repeats only twice in 24 hours. The series is dedicated to the 100th anniversary of the UNOVIS group (Champions of the New Art), founded by Kazimir Malevich in Vitebsk in 1920. The watches use the «Luch-1801.1» movement. The series includes three models, each limited to 250 pieces.
Vinyl
The limited «Vinyl» series was released in 2021. The project was created by Denis Sheremetiev, who was inspired by the most aesthetic sound format – the vinyl record, which is becoming popular again. The dial of the Vinyl watch imitates a record, and the hour hand looks like a tonearm that plays the music. The model comes with three quick-change straps. The series was limited to 250 watches, made with a «Miyota» quartz movement.
MustArt. Alarm Clocks
The limited alarm clock collection of 2022 was based on unique illustrations by the winners of the «MustArt-2022» contest. Anyone could take part and design an alarm clock for Luch. The partner of the contest was the art supply store «Ofiston Market». A record number of works were submitted – 156. That’s why instead of one winner, four were chosen: Natalia Hritsenya, Andrei Savich, Alina Ivanovskaya, and Andrei Koshelev. Each design is a unique artwork that inspired this collection. Bright illustrations, vivid colors, and the artists’ vision make the clocks truly special. The series included 14 models. Each alarm clock was produced in only 50 pieces.
There were also very young winners, so a special children’s category was introduced. The winners were: Darya Aleksyutovich, Eva Gustinskaya, Margarita Chuchkevich, Nikita Golovkov, Margarita Ivashkova, and Varvara Kresik. The children’s series included 6 models, with 20 pieces of each.
The Face of Minsk
The limited «Face of Minsk» series (2023) is dedicated to the architecture of Minsk. It includes three single-hand watch models called «Panelka», «Troitskoye», and «Stalinka» (post-war buildings along Independence Avenue). The dials reflect iconic architecture of the city. The designer of the dials was artist Liza Khihlushka, the winner of «MustArt 2023». Each model was released in 100 pieces, powered by the «Luch-1801.1» movement.
Eclipse
The limited «Eclipse» series was created from a sketch by Mikhail Subtselny, the winner of «MustArt–2024». The design was inspired by the astronomical phenomenon and includes men’s and women’s models. Each watch looks like a planet with its own orbit, character, and style.
“An eclipse is a short miracle, and we wanted to keep it for years. These watches are like a time machine, letting you relive the wonder of this cosmic event again and again.”
The men’s and women’s models share the same idea – the interaction of celestial bodies. Every detail symbolizes this connection, creating a striking effect. Each watch comes with two straps in different colors. The series included 150 watches of each model, made with a «Miyota» quartz movement.
